By Brittney Sherman
According to the National Retail Federation, this year U.S. consumers are projected to spend approximately $979.5-$989 billion dollars during the months of November and December. While anticipated sales are up 2.5% year over year, they fall far behind the year over year growth experienced in 2023 (3.9%) and 2022 (4.7%). With five fewer holiday shopping days, in the middle of a presidential election year, retailers are rolling out everything from buy now/pay later options to earlier discounts to new innovative products to drive sales this holiday season.
Read the full article in the Wall Street Journal HERE.