By Brittney Sherman
Online grocery shopping continued its upward trajectory in November 2024, with sales surging 17.8% year-over-year to reach $9.6 billion. This growth was fueled by a significant increase in the number of households actively shopping online, as well as a surge in delivery sales, driven by aggressive promotions and subscription offers. While pickup and ship-to-home options also experienced growth, delivery remained the dominant force in the online grocery market. To retain customers and drive long-term growth, retailers are focusing on enhancing the online shopping experience through personalized recommendations, user-friendly interfaces, and loyalty programs.
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