News/Blog

News and thoughts from our staff

Filtered by Category: retail

 
The shoplifting epidemic

The shoplifting epidemic

By Brittney Sherman

You may have noticed that more and more retail shops have merchandise under lock-&-key and security guards manning the door. A shoplifting epidemic that began as random smash-and-grabs, has now morphed into organized retail crime that is sweeping the nation. According to the National Retail Federation, retail theft is an estimated $100 billion problem, and growing. The challenge, how to fight organized retail crime while keeping consumers and employees safe.

In an effort to stop sales associates from escalating shoplifting instances to violent and potentially fatal situations, the Senate passed SB 553 which prohibits retailers from requiring staff to confront shoplifters. The Bill requires that all employers regardless of size meet workplace violence standards that are even more aggressive than those applied to hospitals. Although many retailers have strict anti-confrontation policies already in place, SB 553 will require employers to provide active shooter training, maintain logs of violent encounters, and manage workplace violence restraining orders.


 
Retail innovations on the rise in 2023

Retail innovations on the rise in 2023

By Brittney Sherman

In the very near future, these retail innovations may become the norm according to the National Retail Federation’s “10 ideas worth stealing in 2023:”

+Co-tenancy of big box retail stores, with a focus on unexpected partnerships and stimulating experiences.

+The rise of Radio Frequency Identification Technology (RFID) for self-checkout, warehousing, and supply chain management.

+Transforming “toss-aways” into products and tripling down on sustainability and “forever products.”

+Debit card incentives that reward shoppers for paying now by giving same store discounts later.

Read the full article HERE.


 
Popular Makers Market returns for a 4th season

Popular Makers Market returns for a 4th season

By Brittney Sherman

What started out as a way to support local home-based makers and brick n mortar retailers during the pandemic, has since morphed into a beloved community event embodying the Buy Local spirit. The Grand Opening of the 4th season of Sidewalk Saturdays will kick-off on Saturday April 1 and feature over 20 vendors. The 2023 Spring season will take place every Saturday between April 1-June 24, from 9 a.m.-1 p.m., on 3rd street in Downtown Morgan Hill. To learn more about the event or become a vendor, visit the Sidewalk Saturday’s website.


 
Makers Market opens for 6th season

Makers Market opens for 6th season

By Brittney Sherman

We are now accepting vendor applications for the Spring 2023 Sidewalk Saturday Season! Started in 2020 to support home-based and retail small businesses through the pandemic, Sidewalk Saturdays has morphed into a beloved community event embodying the Buy Local spirit. This popular maker’s market located on 3rd street in Downtown Morgan Hill, features anywhere from 15-25 vendors. The 12-week season occurs every Spring and Fall, between 9 a.m.-1 p.m.

Learn more about Sidewalk Saturdays and submit your application HERE!

Have questions? Contact City of Morgan Hill Economic Development Coordinator Brittney Sherman at Brittney.sherman@morganhill.ca.gov


 
Predictions of how the retail industry will evolve in 2023

Predictions of how the retail industry will evolve in 2023

By Brittney Sherman

The only true constant in retail, is change. Never has that statement been truer than in the past three years. For years Susan Reda, National Retail Federation Vice President of Education Strategy, has been publishing an annual retail prediction report. Here is what she predicts will be in store for the retail industry in 2023:

-The metaverse blends the physical and virtual worlds via virtual reality headsets. The tech is there but the consumer comfort level is lagging years behind.

-Web3 takes the metaverse a step further, implementing digital currency, tokens, and rewards redeemable either virtually or physically.

-Retail media networks will continue to gain momentum, providing targeted marketing and additional revenue opportunities.

-AI will become a stronger tool in retail, using first party data to influence personalized marketing messages that yield tangible conversion results.

-Right-sized retail stores and partnerships across smaller brands will continue to lead the expansion race.

-Gen Z consumers are currently driving the retail transformation, valuing both digital and face-to-face retail models. However, Gen A consumers will number 2 billion by 2025 further prioritizing social media and relationship-based marketing.

-Greenwashing will result in brand suicide this year, so businesses need to double down and stand behind their sustainability efforts.

-Nearshoring has been met with success by startups looking to sidestep the next supply chain disaster. Large businesses will continue to follow lead and in some cases partner together on cargo and storage space, providing an alternate revenue stream and savings for all.

-The Combatting Organized Retail Crime Act looks to decrease retail theft and violence rates, which have been steadily growing over the years.

-Continued warnings of an impending recession could lead to customers pulling back on purchases. However, although the number of transactions might decrease, they won’t sacrifice the quality, value or durability of the items they will continue to purchase.

Listen to the full NRF podcast HERE.

Have questions? Contact City of Morgan Hill Economic Development Director Matt Mahood at Matt.Mahood@morganhill.ca.gov


 
San Diego Retail Conference

San Diego Retail Conference

By Brittney Sherman

The International Council of Shopping Centers (ICSC) organizes several retail conferences every year, in locations worldwide. The City’s Economic Development Team attended the most recent conference in San Diego this past September. Here are some high-level takeaways: 

The concepts behind “right-sizing” and “de-malling” are leading the retail industry, and “outdoors everything” is being coined as an anchor of the 21st Century. Nationwide shopping centers are undergoing a revitalization, centering around housing, shopping, entertainment, and outdoor space. Developers are anchoring their sites with residential and backfilling with a mix of retail, grocery, entertainment, and even medical activations. Shopping Center Brokers and leasing agents are now taking an active role in the marketing and advertising of retailers, providing monthly marketing packets and social media services focused on engagement not followers.

Larger Anchor retailers are “right sizing” with discounted brands such as Saks off 5th Ave, Macy’s Backstage, Nordstrom Rack, Forever 21, etc. Several discount brands are aggressively expanding, including Grocery Outlet and Five-Below who is aiming to triple its footprint over the next 3 years. Restaurants and fast-food chains continue to stress the importance of drive-thru and designated delivery/pick-up access. Buffalo Wild Wings just launched their “mini-scape” which is a pick-up only location. If a fast-food restaurant’s model doesn’t currently include expedited services, it will very soon.

All in all, the various retailers and brokers we spoke with were amazed with Morgan Hill’s residential and industrial growth. To some, we were a market they hadn’t previously considered, and to others we were already a market they were actively planning to expand into.

Have questions? Contact City of Morgan Hill Economic Development Director Matt Mahood at Matt.Mahood@morganhill.ca.gov


Join us on Social Media

Talk to our team